Each news headline presents the story in a different way - I think this is an interesting approach in information visualization.
a. Yes... First Impressions Last Techtree.com
First impressions last"... or so the adage goes... But now we have our very own internet to prove this point.
A study conducted by Canadian researchers, published in the journal "Behaviour & Information Technology," says it takes but a blink of the eye for an internet user to make up his/her mind about the quality of a website.
The researchers were pleasantly surprised by their findings that the human brain takes about a twentieth of a second to decide on the appeal of a website - they seriously thought it would take at least 10 times longer to form an opinion.
The Canadian team wrote that visual appeal can be assessed within 50 milliseconds, which means that web designers have only 50 milliseconds to create an impact on users. Significantly, the research proved that the age-old maxim about first impressions still very much holds good.
Under the guidance of Dr Gitte Lindgaard, Carleton University, Ottawa, the team showed volunteers 50 millisecond glimpses of Web sites, and asked them to rate the sites basis their aesthetic appeal. Users were then asked to examine the site carefully, and provide a second rating. The researchers found the 2 ratings closely tallying.
Dr Lindgaard expressed surprise at the results, adding that her colleagues believed it would be impossible to really see anything in less than 500 milliseconds. more
b. Web sites judged in a blink CNN.Com
Internet users can give Web sites a thumbs up or thumbs down in less than the blink of an eye, according to a study by Canadian researchers.
In just a brief one-twentieth of a second -- less than half the time it takes to blink -- people make aesthetic judgments that influence the rest of their experience with an Internet site.
..c. Websites have to impress users in less than a blink
..d. Users turned on or off sites in fifth of a second, study finds Journalism.co.uk
..e. First Impressions Count in Website Design PR Leap (press release), CA
f. Blogosphere vistas
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