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It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology. more...
The demonstration site for the Implicit Association Test. Click this button to learn more about implicit associations and try out some sample tasks. Or, for country-specific sites, click on the flag representing your nation
The research site for Project Implicit. Click this button to participate in on-going research measuring implicit associations for a variety of topics.
Thanks to those who are helping us reach the deep web and in evolving new ways of digging the web: Digg.com and Andy Smith for this citation.