About this Blogsphere:

This blogsphere attempts to capture, catalog and share resources relating to visual perception of information. It is about a world mostly dealing with Physical (Touch, Taste, See/Sight, Smell and Hear) and sometimes Metaphysical (and that is none-of-the-above category). Physical, for instance, touch (e.g., feel, felt, found), look and visualization, is here with an attempt to combine verbal, vocal and visual--to synchronously see, hear, share and do much more. Interestingly, in order to visualize one does not need special skills, competencies, etc. It is all about common sense, especially with human visualizations. In short, "information is in the eye of the beholder." Continue reading much more all-ado-about this Blogosphere

Akbani is a Cutchi Memon family name.

Showing posts with label Best Practices. Show all posts
Showing posts with label Best Practices. Show all posts

March 26, 2014

How big companies use colours to affect your emotions


Does McDonalds make you feel 'joyful'? Infographic reveals the psychology of colour and how it's used in advertising, Daily Mail, ByVictoria Woollaston


  • Psychologists recently found logos are hardwired into our brains
  • We identify logos from the age of two, and link products in 67% of cases
  • Researchers from Chicago used colour psychology to study popular logos
  • It found Google's green Android is associated with peace and hope
  • McDonald's' yellow arches were found to instill feelings of joy and energy
  • While the orange used by Fanta is synonymous with creativity
  • THE PSYCHOLOGY OF COLOR @ elvingarcia.com

    Red: Associated with intensity, passion and aggressiveness.
    Examples: YouTube and Red Bull
    Blue: Associated with trust, confidence, and ‘depth and stability of the sky and sea’
    Examples: Samsung and Ford
    Yellow: Associated with joy and energy.
    Examples: Ferrari and McDonalds
    Green: Associated with the ‘harmony of nature’, relaxation and hope.
    Examples: Android and Starbucks
    Purple: The colour purple is linked to the ‘luxury of royalty’.
    Example: by Cadbury, FedEx and Yahoo.
    Orange: Associated with feelings of enthusiasm and creativity.
    Examples: Mozilla’s Firefox and Fanta.
    Pink: Associated with feminine traits, warmth, love and nurturing.
    Examples: Barbie, LG
    Black: Bold, luxurious and associated with the ‘formality and mystery of the night’.
    Examples: BlackBerry and Tiffany and Co.
    Brown: Dependable and reliable.
    Example: UPS and M&Ms
    Text below and Infographic by Financesonline.com @
    Companies like Pepsi spend millions of dollars on their logos, but some iconic logos like Google and Coca-Cola didn’t cost a single penny and they have remained almost unchanged since they were originally designed. This may well be due to their clever use of colors and the psychology of emotions behind them. On the other hand, having an elite logo is well worth the cost. Some logos, like Apple or Nike, are so powerful they don’t even need word-marks to be recognizable. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases.  
    logo designing review

    September 14, 2009

    Visualizing Online Content Ranking: PostRank

    Info courtesy: Gerry McKiernan / >>> Best Viewed In Firefox <<<












    PostRank™

    "PostRank is a scoring system developed by AideRSS to rank any kind of online content, such as RSS feed items, blog posts, articles, or news stories. PostRank is based on social engagement, which refers to how interesting or relevant people have found an item or category to be. Examples of engagement include writing a blog post in response to someone else, bookmarking an article, leaving a comment on a blog, or clicking a link to read a news item." continue reading


    On the same shelf:

    December 09, 2008

    Financial Crisis: Say it Visually

    "A short video can be worth a thousand Powerpoint slides" - Harvard University




    Info courtesy: kenneth parker @ Understanding The Financial Crisis--For Kids and Grownups

    On the same shelf:
  • Leverage: One Cause of the Financial Crisis
  • September 23, 2008

    May 24, 2008

    Visual Images Online: Digital Images of Primary Material on the Web

    INTERNET RESOURCES
    Visual resources online: Digital images of primary materials on public Web sites
    C&RL News, May 2008
    Vol. 69, No. 5

    by Anne Blecksmith

    When searching for images, the Internet is often the first and sometimes only research resource for scholars and educators, but many open-access digital image collections are part of the deep Web, keeping important visual content out of a search engine’s reach. In recent years, libraries, archives, and historical societies across the United States have created rich online visual resource collections that include a wealth of subjects and media formats. Researchers now have access to millions of primary materials from any Internet-accessible computer, which would otherwise require an in-person visit to the physical collection.
    Read more
    Info courtesy: Dr. John Jaeger