In many ways the Internet has many similarities to direct marketing. It requires consistency and persistence.continue reading: Converting Browsers Into Buyers — Know Your Ecommerce Math
Can you make money selling a $1.00 for only 85 cents? NO! Yet, this is exactly what happens at many Ecommerce web sites. Why? A failure to:
control overhead costs;
understand the cost to acquire a customer.
See also my previous posts: