Converting Browsers Into Buyers — Know Your Ecommerce Math

In many ways the Internet has many similarities to direct marketing. It requires consistency and persistence.

Can you make money selling a $1.00 for only 85 cents? NO! Yet, this is exactly what happens at many Ecommerce web sites. Why? A failure to:

control overhead costs;
understand the cost to acquire a customer.

continue reading: Converting Browsers Into Buyers — Know Your Ecommerce Math

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