Information Visualization: Converting Browsers Into Buyers

About this Blogsphere:

This blogsphere attempts to capture, catalog and share resources relating to visual perception of information. It is about a world mostly dealing with Physical (Touch, Taste, See/Sight, Smell and Hear) and sometimes Metaphysical (and that is none-of-the-above category). Physical, for instance, touch (e.g., feel, felt, found), look and visualization, is here with an attempt to combine verbal, vocal and visual--to synchronously see, hear, share and do much more. Interestingly, in order to visualize one does not need special skills, competencies, etc. It is all about common sense, especially with human visualizations. In short, "information is in the eye of the beholder." Continue reading much more all-ado-about this Blogosphere

Akbani is a Cutchi Memon family name.

September 02, 2007

Converting Browsers Into Buyers — Know Your Ecommerce Math

In many ways the Internet has many similarities to direct marketing. It requires consistency and persistence.

Can you make money selling a $1.00 for only 85 cents? NO! Yet, this is exactly what happens at many Ecommerce web sites. Why? A failure to:

control overhead costs;
understand the cost to acquire a customer.

continue reading: Converting Browsers Into Buyers — Know Your Ecommerce Math

See also my previous posts:

Visual immersion using Web Analytics

Pay but don’t touch – Security, Satisfaction, and ...

Add Sense to your AdSense: Visualizing the Return on Investment?