How big companies use colours to affect your emotions

Does McDonalds make you feel 'joyful'? Infographic reveals the psychology of colour and how it's used in advertising, Daily Mail, ByVictoria Woollaston

Psychologists recently found logos are hardwired into our brains

We identify logos from the age of two, and link products in 67% of cases

Researchers from Chicago used colour psychology to study popular logos

It found Google's green Android is associated with peace and hope

McDonald's' yellow arches were found to instill feelings of joy and energy

While the orange used by Fanta is synonymous with creativity

THE PSYCHOLOGY OF COLOR @ elvingarcia.com

Red: Associated with intensity, passion and aggressiveness.
Examples: YouTube and Red Bull
Blue: Associated with trust, confidence, and ‘depth and stability of the sky and sea’
Examples: Samsung and Ford
Yellow: Associated with joy and energy.
Examples: Ferrari and McDonalds
Green: Associated with the ‘harmony of nature’, relaxation and hope.
Examples: Android and Starbucks
Purple: The colour purple is linked to the ‘luxury of royalty’.
Example: by Cadbury, FedEx and Yahoo.
Orange: Associated with feelings of enthusiasm and creativity.
Examples: Mozilla’s Firefox and Fanta.
Pink: Associated with feminine traits, warmth, love and nurturing.
Examples: Barbie, LG
Black: Bold, luxurious and associated with the ‘formality and mystery of the night’.
Examples: BlackBerry and Tiffany and Co.
Brown: Dependable and reliable.
Example: UPS and M&Ms

Text below and Infographic by Financesonline.com @
Yahoo Finance India

Companies like Pepsi spend millions of dollars on their logos, but some iconic logos like Google and Coca-Cola didn’t cost a single penny and they have remained almost unchanged since they were originally designed. This may well be due to their clever use of colors and the psychology of emotions behind them. On the other hand, having an elite logo is well worth the cost. Some logos, like Apple or Nike, are so powerful they don’t even need word-marks to be recognizable. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases.  

Courtesy of: www.business-applications.financesonline.com | Author: David Adelman | Follow our Vimeo

"The Truth" | Official Kia K900 : A great example of visual storytelling

Watch the Video: "The Truth" | Official Kia K900 Morpheus Big Game Commercial 2014

Note: Kia has not released much information on the 2015 K900 other than the preview image. automobilemag.com

Voice populi (reviews):

Omid Safi:

'I am seriously disappointed in the "Morpheus" character advertisement for the new Kia automobile.
Yes, I get it. Movies are ultimately commercial enterprises.
But I really do hold a special place in my heart for the first (and only the first) Matrix film as an incredibly powerful modern myth. Selling out like this, well, it just hurts.'     

NYTimes: "But why would anyone want a luxury sedan that looks so much like cars that cost one-half or one-third as much?" - $66,400 Answer, but What’s the Question?

On the same shelf: 

• Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business
• Different ways of knowing : Daniel Tammet has linguistic, numerical and visual synesthesia — meaning that his perception of words, numbers and colors are woven together into a new way of perceiving and understanding the world. The author of "Born on a Blue Day," Tammet shares his art and his passion for languages in this glimpse into his beautiful mind. 
• Study: We’re all prone to “bias blindness”

Thinking in new boxes about Give and Take, it is not just pull &/or push, it is also about reciprocity in work and life

Reading Now: Give and Take: A Revolutionary Approach to Success by Adam M. Grant Ph.D.

"A scholarly discussion on the push and pull of business ethics. Do good guys really finish last?... Slick strategies and a fresh approach for business professionals wishing to tip the scales of reciprocity."(Review: KIRKUS.COM)

About the book:

A New York Times and Wall Street Journal bestseller from Wharton's top-rated professor

Named one of the best books of 2013 by Amazon, the Financial Times, and the Wall Street Journal- as well as one of Oprah's riveting reads, Fortune's must-read business books, and the Washington Post's books every leader should read.

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.

Using his own pioneering research as Wharton's youngest tenured professor, Adam Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, Grant shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed--without ever looking at a single number.

Praised by bestselling authors such as Susan Cain, Dan Pink, Tony Hsieh, Seth Godin, Dan Ariely, Gretchen Rubin, David Allen, Dan Gilbert, and Robert Cialdini--along with senior leaders from Google, McKinsey, Merck, Estee Lauder, Twitter, Nike, and NASA--Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.

Contents: Good returns: the dangers and rewards of giving more than you get -- The peacock and the panda: how givers, takers and matchers build networks -- The ripple effect: cascading collaboration and the dynamics of giving and taking credit -- Finding the diamond in the rough: the fact and fiction of recognizing potential -- The power of powerless communication: how to be modest and influence people -- The art of motivation maintenance: why some givers burn out but others are on fire -- Chump change: overcoming the doormat effect -- The scrooge shift: why a soccer team, a fingerprint and a name can tilt us in the other direction -- Out of the shadows.

Chart Shows How Ten Corporations Control Almost Everything You Buy aka "The Illusion of Choice"

By Chris Miles  October 31, 2013 @ policymic.com

(Click to browse/view the chart, also via Reddit)

Extract:

Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans.
According to this chart via Reddit, called "The Illusion of Choice," these corporations create a chain that begins at one of 10 super companies. You've heard of the biggest names, but it's amazing to see what these giants own or influence.
(Note: The chart shows a mix of networks. Parent companies may own, own shares of, or may simply partner with their branch networks. For example, Coca-Cola does not own Monster, but distributes the energy drink. Another note: We are not sure how up-to-date the chart is. For example, it has not been updated to reflect P&G's sale of Pringles to Kellogg's in February.)  continue reading