About this Blogsphere:

This blogsphere attempts to capture, catalog and share resources relating to visual perception of information. It is about a world mostly dealing with Physical (Touch, Taste, See/Sight, Smell and Hear) and sometimes Metaphysical (and that is none-of-the-above category). Physical, for instance, touch (e.g., feel, felt, found), look and visualization, is here with an attempt to combine verbal, vocal and visual--to synchronously see, hear, share and do much more. Interestingly, in order to visualize one does not need special skills, competencies, etc. It is all about common sense, especially with human visualizations. In short, "information is in the eye of the beholder." Continue reading much more all-ado-about this Blogosphere

Akbani is a Cutchi Memon family name.

March 26, 2014

How big companies use colours to affect your emotions

Does McDonalds make you feel 'joyful'? Infographic reveals the psychology of colour and how it's used in advertising, Daily Mail, ByVictoria Woollaston

  • Psychologists recently found logos are hardwired into our brains
  • We identify logos from the age of two, and link products in 67% of cases
  • Researchers from Chicago used colour psychology to study popular logos
  • It found Google's green Android is associated with peace and hope
  • McDonald's' yellow arches were found to instill feelings of joy and energy
  • While the orange used by Fanta is synonymous with creativity
  • THE PSYCHOLOGY OF COLOR @ elvingarcia.com

    Red: Associated with intensity, passion and aggressiveness.
    Examples: YouTube and Red Bull
    Blue: Associated with trust, confidence, and ‘depth and stability of the sky and sea’
    Examples: Samsung and Ford
    Yellow: Associated with joy and energy.
    Examples: Ferrari and McDonalds
    Green: Associated with the ‘harmony of nature’, relaxation and hope.
    Examples: Android and Starbucks
    Purple: The colour purple is linked to the ‘luxury of royalty’.
    Example: by Cadbury, FedEx and Yahoo.
    Orange: Associated with feelings of enthusiasm and creativity.
    Examples: Mozilla’s Firefox and Fanta.
    Pink: Associated with feminine traits, warmth, love and nurturing.
    Examples: Barbie, LG
    Black: Bold, luxurious and associated with the ‘formality and mystery of the night’.
    Examples: BlackBerry and Tiffany and Co.
    Brown: Dependable and reliable.
    Example: UPS and M&Ms
    Text below and Infographic by Financesonline.com @
    Companies like Pepsi spend millions of dollars on their logos, but some iconic logos like Google and Coca-Cola didn’t cost a single penny and they have remained almost unchanged since they were originally designed. This may well be due to their clever use of colors and the psychology of emotions behind them. On the other hand, having an elite logo is well worth the cost. Some logos, like Apple or Nike, are so powerful they don’t even need word-marks to be recognizable. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases.  
    logo designing review

    March 14, 2014

    "The Truth" | Official Kia K900 : A great example of visual storytelling

    Watch the Video: "The Truth" | Official Kia K900 Morpheus Big Game Commercial 2014

    Note: Kia has not released much information on the 2015 K900 other than the preview image. automobilemag.com

    Voice populi (reviews):
    'I am seriously disappointed in the "Morpheus" character advertisement for the new Kia automobile.
    Yes, I get it. Movies are ultimately commercial enterprises.
    But I really do hold a special place in my heart for the first (and only the first) Matrix film as an incredibly powerful modern myth. Selling out like this, well, it just hurts.'     
    NYTimes: "But why would anyone want a luxury sedan that looks so much like cars that cost one-half or one-third as much?" - $66,400 Answer, but What’s the Question?
    On the same shelf: 
    • Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business
    • Different ways of knowing : Daniel Tammet has linguistic, numerical and visual synesthesia — meaning that his perception of words, numbers and colors are woven together into a new way of perceiving and understanding the world. The author of "Born on a Blue Day," Tammet shares his art and his passion for languages in this glimpse into his beautiful mind. 
    • Study: We’re all prone to “bias blindness”

    March 09, 2014

    Words As Visuals: A Woman’s Body

    “If a woman is free to show her body, why should she not be free to cover it?” - See more at: Acknowledge Class Warfare Exists

     On the same shelf:

    March 03, 2014

    Nine Lives of the Library Catalog

    STUDY: Cats Not As Effective As Index Cards At Organizing Books, Fluffington Post (image courtesy: Fluffington Post)
    "A new study from the Dewey Institute finds that while cats are far more adorable than index cards, they aren’t as effective at organizing books.  While this new study will undoubtedly save some libraries the mistake of investing in all-cat system, the American Library Association tells The Fluffington Post that as many of 175 libraries across the country have collectively already spent over $20 million on these ineffective organizational catalogs."

    This significant library product (output format), traditionally called a book catalog (and now OPAC), has at least nine funcitonal names, as used in the library world (with spelling variants in British, American usage). According to Robert Lopresti, the catalog keeps changing. These nine lives, not a final list, are depicted in the following funcational names of this product
    1. Library catalog (aka Library Catalogue), 
    2. Card catalog  (aka card Catalogue =  is an individual record in a library catalog), 
    3. Library index (as in a database),  
    4. Shelf List (esp., for inventory),
    5. Classified catalog (aka subject catalog, Systematic catalog),
    6. Dictionary catalog (aka  Keyword catalog),
    7. Author catalog
    8. Title catalog
    9. Online catalog (OPAC) 
    Further, this library product must have lived nine lives, from its inception (in pre-print age, with the Arab bibliographer compiling the first library catalog in the Arab World: Abu'l-Faraj Muhammad bin Is'hāq al-Nadim (Arabic: ابوالفرج محمد بن إسحاق النديم‎) (died September 17, 995 or 998) was a Muslim scholar and bibliographer), thence to the card format, microfilm format, microfische  format, etc., to the present OPAC (Web-based Online Public Access Catalog). 

    The following image taken from article Nine lives of the catalogby Robert Lopresti, has one more way to look at the true colours of the nine lives:


    What are our Tools ? (for input, these are also nine depending on the expression, manifestation, item type, access options, etc.)
    "AACR / RDA = content standard for resource description and access MARC / MODS / FISO= communication and exchange format providing a structure for encoding the content of bibliographic and authority data Related to: ISBD = rules that organise the display of a bibliographic description of an item in a catalogue FRBR = a entity-relational model of the data required to find, identify, select and obtain resources"
    LC or Dewey Classification number's; LC/ Sears / MLA's Subject Headings; Library of Congress or some other Authority files; WorldCat or OCLC or LC database. [more tool options, here]

    Nine Search Options:
    "Using the idea that there is ample information in both the brick-and-mortar library and the virtual library, Mann (Library of Congress) develops the volume around nine search methods: (1) using controlled vocabulary, (2) browsing subject-classified books, (3) keyword searching, (4) citation searching, (5) using related records, (6) using published subject bibliographies, (7) Boolean combination searching, (8) using experts, and (9) searching subject literature. Individual chapters cover a specific aspect of research and give numerous examples." (source: The Oxford guide to library research, by  Mann, Thomas)

    Nine Browse  Options: cited in an article Bester (2010).

    More on the same shelf:

    March 01, 2014

    365 Days HolyBook Reading Charts

    Additional resources @ Amazon.com

     Additional resources @ Amazon.com
    Additional resources @ Amazon.com

    Additional resources @ Amazon.com
     Additional resources @ Amazon.com
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