September 02, 2007

Converting Browsers Into Buyers — Know Your Ecommerce Math



In many ways the Internet has many similarities to direct marketing. It requires consistency and persistence.

Can you make money selling a $1.00 for only 85 cents? NO! Yet, this is exactly what happens at many Ecommerce web sites. Why? A failure to:

control overhead costs;
understand the cost to acquire a customer.
continue reading: Converting Browsers Into Buyers — Know Your Ecommerce Math

See also my previous posts:
  • Visual immersion using Web Analytics
  • Pay but don’t touch – Security, Satisfaction, and ...
  • Add Sense to your AdSense: Visualizing the Return on Investment?
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    1 comment:

    1. Anonymous2:22 PM

      Thanks for the link Mohamed!

      ReplyDelete

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