AT&Ts Case Studies in Information Visualization Research Problems

AT&T's Information Visualization: Case Studies:

The following application case studies illustrate how information visualization research solves real-world problems.

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Software Visualization for Vplus+ (VoIP/CallVantage prototype)

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See also AT&T's information visualization:

Main Research Areas

• Visual data mining
• Algorithms for graphics, computational geometry and optimization
• Graph (network) visualization
• Large-scale database visualization

Visualizing the ‘Power Struggle’ in Wikipedia

"A new visualization Bruce Herr and I recently completed is being featured in this week’s New Scientist Magazine (the article is free online, minus the viz). They did a good job jazzing up the language used to describe the viz–’power struggle’, ‘bubbling mass’, ‘blitzed articles’–but they also dumbed down the technical accomplishments. I guess not everyone gets as excited about algorithms as I do. "

Converting Browsers Into Buyers — Know Your Ecommerce Math

In many ways the Internet has many similarities to direct marketing. It requires consistency and persistence.

Can you make money selling a $1.00 for only 85 cents? NO! Yet, this is exactly what happens at many Ecommerce web sites. Why? A failure to:

control overhead costs;
understand the cost to acquire a customer.

continue reading: Converting Browsers Into Buyers — Know Your Ecommerce Math

See also my previous posts:

Visual immersion using Web Analytics

Pay but don’t touch – Security, Satisfaction, and ...

Add Sense to your AdSense: Visualizing the Return on Investment?